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February 2014

How I Stopped Worrying And Learned To Love Focus Groups

By Blog
hancock-new-movie

Image from Hugh Hancock’s new film ‘Death Knight Love Story’

One of the Hot Topics in the big media / tech crossover world recently has been data-driven storytelling. Wired breathlessly reported that Hollywood gurus have reverse-engineered a “formula for success” from audience data. Netflix has revealed its ability to data-mine genres that they already know their audience will like.

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