Live media events across mobile platforms and devices: a case study of the ‘BBC Live’ content delivery system

About this project
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Inge  Ejbye Srensen
Lead investigator(s):
- Dr Inge Ejbye Srensen

Start Date: 1st March 2015
End Date: 31st August 2016

Summary

The rapid uptake of portable, internet-enabled devices (smartphones/iPhones, laptops, tablets/iPads), and corresponding increases in 'two screen' or 'connected' viewing are reshaping the ways that TV networks programme, schedule, and deliver programmes and content as well as the ways in which audiences/viewers interact with this content. This is particularly pertinent when it comes to Live TV where viewers are often experiencing the event on multiple platforms simultaneously. This work package examines how and why orchestrating and servicing connected viewing opportunities around live media events is becoming a key focus of the BBC's and other broadcasters' multiplatform strategies.

Project outputs include:

  • Falling between Platforms - The (d)evolution of British Public Service Media's professional standards and codes of conduct on social networks - This conference paper was presented at Digital Culture and Communication (ECREA) 2015 in Salzburg, Austria in November 2015.
  • The Revival of Liveness, in Media Culture & Society - The proliferation of two screen or connected viewing on multiple devices (smartphones/ iPhones, laptops, tablets/iPads) simultaneously is reshaping the ways that TV broadcasters produce, schedule and deliver programmes and content. This article examines how the notions of liveness and live TV are being reshaped within this context. Focusing on the BBC and Channel 4, the article explores how and why these two British Public Service Broadcasters (PSBs) are reinventing and promoting liveness and in particular live media events across platforms and devices. This article is also available as a preprint.