About CREATe
What is CREATe
Directorate and Team
CREATe Fellows
Doctoral Researchers
Converging Technologies and Business Models
About this project
Lead investigator(s):
– Prof Gillian Doyle
– Prof Gillian Doyle
Start Date: 1st July 2014
End Date: 31st December 2015
Summary
Digital convergence has reshaped the business of supplying television and encouraged strategies of multi-platform expansion. This project examined the interplay between emergent copyright frameworks and multi-platform distribution strategies, focusing especially on how ‘windowing’ strategies to exploit IP value in audiovisual content are adjusting.
Project outputs include:
- Doyle, G. (2016) Digitization and changing windowing strategies in the television industry: negotiating new windows on the world. Television and New Media, 17(7), pp. 629-645
- Digitization and changing windowing strategies in the television industry: negotiating new windows on the world – This Working Paper, drawing on the above article, argues that changes in the dynamics of television distribution have altered not just processes for exploiting the value in IPRs but also content and content production, with implications for audiences as well as industry.
- Doyle, G. (2016) Television production, Funding Models and Exploitation of Content. ICONO14, 14(2), pp. 75-96 – This paper focuses on how changes in the dynamics of rights markets and in strategic approaches towards the financing of television production might mean for markets, industries and for policies intended to support the economic sustainability of independent television content production businesses.
- Multi-platform distribution and changes in Windowing Strategies – This blog describes a presentation made at the Private Television Conference in Brussels in June 2015.
- Project poster – Project activities have been summarised in this poster which was presented at the CREATe All Hands conference in September 2014.