Project: The Law of Innovation

AI Licence Tracker

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AI Licence Tracker

Summary

The AI Licence Tracker monitors the emergence and development of commercial agreements made between creative content providers and AI developers. The project investigates how these ‘licensing markets’ create and distribute value among stakeholders, gathering data on – among other factors – the sectors affected and the nature of the content transacted with. In doing so, the tracker provides empirical data informing imminent legal and regulatory questions on AI policy and was initially developed as part of a CREATe response to the UK government’s consultation on the legal framework for AI and copyright.

Project Duration

2025 – Present

Funders

AHRC

Team Leads

Outputs:

Thomas, A. and Kretschmer, M. (2025), The AI licensing economy https://www.create.ac.uk/blog/2025/02/24/the-ai-licensing-economy/

Kretschmer, M. and Thomas, A. (2026), The AI Licensing economy: Empirical evidence on agreements between creative content firms and AI developers https://www.copyrightevidence.org/ai-licensing/

Kretschmer, M. et al. (2026) Copyright and AI in the UK: Opting-In or Opting-Out? GRUR International, Volume 74, Issue 11, pp 1055-1070

Citations and Impacts:

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