#LoveMusic campaign announced ahead of Copyright Directive vote

28 August 2018

Ahead of the Copyright Directive vote scheduled for 12 September, UK Music has launched a campaign entitled #LoveMusic. Following previous lobbying efforts from the music industry (including petitions by PRS Music), the campaign is primarily aimed at addressing the alleged “value gap” in the music industry, of which it is claimed the filtering provisions of article 13 would address. Symbolically adapting the image of a butterfly for the campaign, UK Music states:

“… some of the global tech giants are laying waste to our creative world, threatening music’s vibrancy and diversity by not fairly compensating creators for the use of their work… Creators need protection, or the world of music will suffer. The butterfly is a symbol of the fragility of the ecosystem and that’s why we have adopted it as our campaign logo.”