Mindy Grewar from the University of St Andrews describes CREATe’s recent IP for Theatre Event, Digital Dialogues.
A recent IP workshop with the Federation of Scottish Theatres (FST) revealed the complexity of IP issues to be managed when digital technologies are incorporated into an established, multi-faceted industry such as theatre. Handled effectively however digital media offer enormous potential for theatre companies, regardless of size, to reach new audiences worldwide and to enhance demand for live performances.
Digital Dialogues was hosted 9 September 2014 by the University of St Andrews Institute for Capitalising on Creativity (ICC) in collaboration with FST, with additional funding from CREATe. The event focussed on the implications for IP brought about by theatres’ increasing adoption of digital activities such as downloading, streaming and marketing, and their impact on specific industry participants including producers, writers, performers, composers, marketers, and audiences. 45 theatre and dance company representatives attended at the Dovecot Studios in Edinburgh.