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How I Stopped Worrying And Learned To Love Focus Groups

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hancock-new-movie

Image from Hugh Hancock’s new film ‘Death Knight Love Story’

One of the Hot Topics in the big media / tech crossover world recently has been data-driven storytelling. Wired breathlessly reported that Hollywood gurus have reverse-engineered a “formula for success” from audience data. Netflix has revealed its ability to data-mine genres that they already know their audience will like.

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Images, metadata, orphans

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Post by Prof. Derek McAuley

Coincidentally, five days after the publication of the Copyright Licensing Steering Group‘s report on the last 12 months of work on streamlining copyright, I was due to give a talk at a joint event of CREATe and the EPSRC funded Network of Excellence in Identity. The event “Identity Lost – electronic identity, digital orphan works and copyright law reform”, the talk “Digital tool chains; get your act together” – what joy to find the CLSG report, which lays down 10 key principles, formed the perfect frame to what I had planned to talk about! What should we do to avoid the on going creation of digital works that are orphans at birth?

Herewith the blogged version of the talk…

Metadata matters: encourage its use and preservation

I. By default create and preserve metadata

What is metadata in a digital image? Simply data attached to the digital image written by the camera when the image is created or afterwards as the image is processed by various tools. Nearly all cameras (including smartphones) capture information about the “camera” – lens, aperture, timing, resolution etc. – and the when and (especially with smartphones) the where. (More here.)

© Derek McAuley; not really sufficient…

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