Launch of CREATe Copyright and Innovation Network
Trends in the Creative Digital Economy: Findings from the CREATe Research Programme
London, Digital Catapult Centre, 101 Euston Road, NW1 2RA
26 May 2017, 11:00 – 16:00
CREATe announces the launch of the Copyright and Innovation Network (CIN) with an event exploring, “Trends in the Creative Digital Economy: Findings from the CREATe Research Programme.” This event marks the launch of a national CREATe network on copyright and innovation that aims to be a catalyst for new industry-relevant research at the interface of law, technology and social science.
Presenting key findings from the first phase of CREATe, we will also explore new questions, in particular in the context of an emerging “platform economy” and the UK’s changing position in Europe and in the World. The event will feature short, accessible presentations, followed by panel discussions. We want to encourage digital innovators to participate: Does industry experience what our research claims is happening? And what follows for the research questions of the future?
This event is organised around three questions:
- What are the big economic trends affecting the industrial organisation of the creative industries?
- What have been the business model responses in the UK (a review of the CREATe
- What will be the future of exclusive rights?
The event is produced in collaboration with the Digital Catapult.
11:00 The AHRC in the creative economy
Welcome note by Andrew Thompson, CEO, Arts & Humanities Research Council (AHRC)
11:10 – 12:00: The Economics of Digital Goods
Keynote by Prof. Paul Belleflamme, followed by a panel discussion
Paul Belleflamme is Professor of Economics at Aix-Marseille Université (on leave from CORE, Université catholique de Louvain), and author of Industrial Organization: Markets and Strategies. His paper The Economics of Digital Goods was published in Review of Economic Research on Copyright Issues, 2016, vol. 13(2), pp. 1-24.
The keynote is chaired by Ruth Towse, Professor of Economics of Creative Industries, Bournemouth University, and CREATe Fellow in Cultural Economics, University of Glasgow. Ruth’s CREATe report A Future for the Creative Economy (2016) reviews recent economic work on culture, media and industrial organization with a focus on the rise of digital platforms and the transformation of supply, demand and finance of creative products in multi-sided markets.
The panel discussion will include a response by Professor Morten Hviid, Director of the Centre for Competition Policy at the University of East Anglia, with reference to two recent CREATe working papers (co-authored with Sofia Izquierdo Sanchez and Sabine Jacques):
“From publishers to self-publishing: The disruptive effects of digitalisation on the book industry”
“Digitalisation and intermediaries in the Music Industry”
The papers argue that, in both publishing and music sectors, digitalisation and disintermediation of support services have made possible an increased potential for the creative agents to self-publish and bypass the traditional publishers and labels. The papers also observe a move towards a more concentrated retail sector, where the large internet platforms dominate the interface with consumers. As regards the artists and consumers, in both industries, the main concern today does not appear to be an inadequate amount of creative output being produced; on the contrary more output is available than ever before. The problem has shifted to one of being found, whether it is the artist hoping to be discovered or the consumer hoping to discover new literature or music.
12:00-13:00: A meta-analysis of CREATe Business Model research
A report by Dr Nicola Searle, followed by a panel discussion
Chair: Dr Kris Erickson, CREATe, University of Glasgow
Nicola Searle is a Lecturer at the Institute for Creative and Cultural Entrepreneurship, Goldsmiths, University of London and a former economist at the UK Intellectual Property Office. She is also a member of the EPSRC Digital Economy Strategic Advisory team.
Nicola will present an analytic review of all CREATe projects that investigated business models across many sectors of the creative economy, including music, publishing, film and TV, games, fashion and crafts. Her thought provoking report finds that business models in the UK creative industries remain dominated by the traditional product model (in Baden-Fuller’s taxonomy of product, solution, multi-sided triadic and matchmaker models). Nicola’s report will be published to coincide with this event.
The UK review will be contrasted with findings from a CREATe research project on business models emerging in China. What is the shape of the creative industries in a very different institutional environment, characterised by the lack of back catalogue firms, an advanced mobile and micro payment infrastructure, and social media and e-commerce platforms moving into content. This project will be presented by Dr Xiaobai Shen and Prof. Robin Williams from the Institute for the Study of Science, Technology and Innovation at the University of Edinburgh.
There will be a response by Professor Charles Baden-Fuller, Cass Business School, City University, principal investigator of the EPSRC project Building Better Business Models: Capturing the Transformative Potential of the Digital Economy (2014-17), followed by a panel including Dr David Price, Director of Insight and Analysis at IFPI (International Federation of the Phonographic Industry).
13:00 – 14:00 Lunch
14:00 -15:00 Reconstructing copyright’s economic rights in a time of rapid technological change
Dr Joost Poort, associate professor of economics at the Institute for Information Law (IViR), University of Amsterdam will present findings from a joint project between IViR and CREATe (supported by a grant from Microsoft).
Project information can be accessed here:
Joost’s talk will start with a brief historical overview how the exclusive rights of reproduction (book printing) and communication to the public (theatre performance) evolved. If the scope of protection follows exploitation and technology models, how can we connect these rights to changing (digital) exploitation? The analysis will focus on borderline cases, such as Linking & embedding; Private copying; Retransmission; Text & data mining; User generated content & remix; Resale (Exhaustion); Access control & geoblocking; Intermediary liability. What activities need to be excluded for copyright to fulfil its function? And how does this lead us to a more coherent formulation for the appropriate scope of exclusive rights?
Panellists will include Christina Angelopolous (tbc), Centre for Intellectual Property and Information Law, University of Cambridge, and Simon Morrison/Roxanne Bamford, Public Policy and Government Relations, Google.
15:00-16:00 A Research Agenda for the Creative Digital Economy
Chair: Prof. Martin Kretschmer, Director of CREATe
This panel introduces the new Copyright and Innovation Network (CIN), and seeks to explore avenues for future research that follow from the findings of the CREATe programme.
Contributors will include Andrew Chitty, AHRC Creative Economy Champion (Royal Holloway), Jeremy Silver, CEO Digital Catapult and Ben White, Head of Intellectual Property at the British Library.
Further events of this kind in locations across the UK will follow. If you wish to become involved, please contact Dr Sukhpreet Singh, programme leader of CIN.